Friday, May 04, 2007

Muslim jeans: They're better to pray in...

And they're not just for Muslims anymore.

"It’s not just Muslims who are buying our jeans now," said Susanna Cavalli, chief of product development for the Italian company Al Quds. (Their motto: "We've Got All The Same Roots.") With a baggy cut and multiple pockets, the company’s new line of jeans was mainly tailored to cater to Muslims who want to stay comfortable while praying.

But Cavalli says Al Quds jeans are becoming popular among non-Muslims too."It’s a good fashion product, first of all. That means the spectrum of our audience is growing."